About

From Dubai,
we open the next market for Korean companies

Most of the problems Korean companies face in the Middle East come from execution, not information. Regulations are a search away. How those regulations are applied at customs, and which buyers actually pay, you only learn on the ground. We are on the ground.

What we do

Turning Point MEA (Middle East and Africa) is a strategy consultancy headquartered in Dubai. We work with leading companies and founders to build, grow and scale new businesses.

Many firms say they support market entry. Most stop at delivering a report. What makes us different is simple. The people who write the report take the next step as well. The person who researched the market meets the buyers, and the person who met the buyers follows the contract and the customs clearance through.

Dubai is a base from which any market in the Middle East and Africa is within reach. We started in the UAE and have extended projects into Saudi Arabia, Oman, Qatar and Egypt.

Team

Split between Dubai and Korea, working as one team on every project.

Daniel Han

Founder & CEO, MBA

Overall lead, market strategy

Sangwook Lee

Managing Partner, PhD

B2C · B2B · CE product specialist

Jaeeun Lee

Head of Korea

Startup · ICT · scale-up specialist. Founding and exit experience.

Where the team comes from

People who have worked inside large corporates, public agencies and startups, now based in Dubai

Between us we have run overseas business at a large corporate, export support at a public agency, due diligence at an accounting firm, and startup decisions taken as the funding ran down. So we already know what a company needs signed off, what an agency needs to account for, and what a founder has to give up and when.

Samsung

PwC

Baidu

LG Electronics

KOTRA

Startup

Dubai office