One Point
In Dubai, one team runs distribution and marketing for Korean brands
One Point is run by TP International, a distribution company based in Dubai. From product registration, tax and incorporation, and customs and logistics to e-commerce listings and influencer marketing, we carry out on the ground every step a Korean brand needs to reach Middle Eastern shelves and sell.
200+
Companies supported
Cumulative Middle East market-entry support (2022–2025)
350+
Creator network
Beauty and lifestyle influencers
26
Partner brands
Influencer campaign references
120+
Local network
Direct channels to government bodies, investors and distributors
Basis: companies supported are cumulative for 2022–2025; creators, partner brands and local network are as of 2026 (Turning Point MEA data).
From registration to sales, five areas executed on the ground
Pick only the areas you need, or hand all of them to one team.
Product registration & certification
Area 01
- Dubai Municipality product registration (Montaji)
- UAE ECAS conformity certification
- TDRA wireless device approval
- UAE trademark registration (standard and fast-track)
Tax & corporate
Area 02
- VAT registration and quarterly filing
- Corporate tax registration and annual filing
- Free zone company setup and bank account opening support
Customs & logistics
Area 03
- Customs importer code registration
- Air and LCL customs clearance
- Importer of Record (IOR)
- Warehousing, parcel delivery and B2B shipping
E-commerce
Area 04
- Amazon.ae and noon seller account setup
- Product listings in English and Arabic
- Amazon.ae advertising (Basic, Premium, VIP)
Marketing & retail
Area 05
- Influencer campaigns (350+ network)
- Hypermarket and retail listing support
- Market research and buyer sourcing
Regional Office as a Service
Bundle every area and we act as your local entity. Pricing for each area is set out in a separate rate card.
See the three engagement modelsReach consumers with local creators who fit your brand
We hand-pick creators for your brief, target customers and brand character, and stay with you from the first brief to the end of the campaign.
350+
Beauty and lifestyle
creator network
7 creator categories
- Beauty
- Fashion
- Lifestyle
- Mom & Family
- Food
- Tech
- Travel
We curate creators ourselves and work with them directly
We only engage creators who hold a UAE Media Council Advertiser Permit.
Every campaign runs in five steps
01Brief
Define goals, target customers and campaign requirements
02Match
Shortlist creators who fit the brand
03Plan
Plan content direction, deliverables and schedule
04Launch
Manage creators and run the campaign
05Wrap
Report results and propose next steps
In stores and in feeds, consumers meet your brand
Creator store visits and retail events, plus skincare-routine and new-product review content, build the brand experience.
Retail activation
Creator store visits · retail events
LINK Store
L’ETOILE
Beauty content
Skincare routines · new products · creator reviews
ASIS-TOBE
Your Wonder
NARS
LAGOM
Creator marketing and campaign cases include collaborations with wisebell (wisebell.ae).
From listing to delivery, we turn shelf space into sales
We open retail, marketplace and B2B channels and connect them to customs and logistics so sales keep moving.
Distributor sourcing and listing negotiations
Finding distributors and resellers; support with hypermarket and retail listing negotiations
Amazon.ae and noon listings
Seller account setup; product listings in English and Arabic
Marketplace advertising
Monthly Amazon.ae ad management (Basic, Premium, VIP)
Customs and logistics
Customs clearance and Importer of Record, ambient warehousing, UAE parcel and B2B delivery
2024 · Consumer electronics
Exclusive listing with Sharaf DG, the Middle East’s largest electronics retailer, and launch of online sales
One team, from start to finish
Opening a K-beauty salon in Dubai: one team ran the entire process, from business planning to opening day.
UAE · K-beauty retail opening · 2026
One-stop opening of a K-beauty salon in Dubai
7 areas
One team from planning to opening
2026.07.07
Dubai store opening
Business planning and product sourcing
Connected Korean beauty brands including Cell by Cell
Hiring and medical device imports
Checked UAE import rules; handled customs and registration
Launch marketing and financial planning
Proposed a long-term growth strategy beyond the opening
Areas covered: local incorporation and operations / distribution and sales / partnerships and sourcing
Read the full case
Three engagement models, matched to your brand’s stage
The further along you are, the wider our scope and responsibility.
Tier 01
Market Entry Check
Market entry review
We assess market, channel and registration requirements to give you the basis for deciding whether, and how, to enter.
Key deliverables
- Market assessment report
- Channel and pricing entry strategy
- Target buyer and distributor list
ForBrands considering the Middle East
Tier 02
Launch Partner
Market entry execution
Building on the agreed strategy, we execute with you on the ground, from certification and customs to listings and launch campaigns.
Key deliverables
- Product registration, certification and customs
- Amazon.ae, noon and retail listings
- Influencer launch campaigns
ForBrands preparing their first listings and launch
Tier 03 · Flagship
Regional Office as a Service
Your local entity, fully handled
TP International takes on the role of your local entity and runs distribution, marketing and operations on your behalf.
Key deliverables
- Marketplace advertising and channel operations
- Tax filing, warehousing and delivery operations
- Company setup and licensing
ForBrands scaling up in the Middle East
Pricing for each area is set out in a separate rate card.
Frequently asked questions
What is One Point?
One Point is a Middle East retail distribution agency run by TP International, a distribution company based in Dubai. One team covers five areas on the ground: product registration and certification, tax and corporate, customs and logistics, e-commerce, and marketing and retail.
Can we start without a UAE company?
Yes. TP International acts as Importer of Record (IOR) to handle imports and customs, and company setup is reviewed as your sales grow.
Can we choose only the areas we need?
Yes. Choose only the areas you need, or bundle all of them into a local-entity role (Regional Office as a Service). Pricing for each area is set out in a separate rate card.
Which creators do you work with?
We hand-pick creators who fit your brand from a network of 350+ creators across seven categories, including beauty, fashion and lifestyle. We only engage creators who hold a UAE Media Council Advertiser Permit.
How are TP International and Turning Point MEA related?
TP International is the distribution subsidiary of Turning Point MEA. One Point is led and operated by TP International.
Take your Korean brand into the Middle East with One Point
Tell us about your products, sales channels and stage, and we will agree on the right engagement model together.